Direct Mail remains one of the most cost-effective marketing methods. Here's why:
  • First: It’s Tangible Touch is a powerful tool. Direct Mail provides an experience that digital media can not replace. Something about tactile mail cuts through the digital chaos. It is a physical item to place in hand, rather than something seen on a computer screen and clicking a delete button. Think about this: 98% of consumers bring in their mail the day it is delivered, and 77% sort through it immediately. Today, majority of people will choose to ignore the overload of email solicitations, but will still open and read direct mail.
  • Second: Direct Mail Unifies Research shows that interacting over multiple channels results in more loyal customers, more purchases and more profitability than interacting over a single channel. People are less receptive to email because they are constantly overloaded with spam. Email is not looked upon as having value because it is free to send and so easily disposed. However, pairing...
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