Direct Mail – How To Plan A Successful Neighborhood Marketing Campaign

Direct Mail remains one of the most cost-effective marketing methods. Here's why:
  • First: It’s Tangible Touch is a powerful tool. Direct Mail provides an experience that digital media can not replace. Something about tactile mail cuts through the digital chaos. It is a physical item to place in hand, rather than something seen on a computer screen and clicking a delete button. Think about this: 98% of consumers bring in their mail the day it is delivered, and 77% sort through it immediately. Today, majority of people will choose to ignore the overload of email solicitations, but will still open and read direct mail.
  • Second: Direct Mail Unifies Research shows that interacting over multiple channels results in more loyal customers, more purchases and more profitability than interacting over a single channel. People are less receptive to email because they are constantly overloaded with spam. Email is not looked upon as having value because it is free to send and so easily disposed. However, pairing...
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When A Storm Hits, Quick Response Is Job One!

Lorex gets your marketing in to the right homes, FAST! We work with any of the popular industry hail tracking programs that generate hail maps in the standard electronic file formats. Our online mapping tool will import the hail map and overlay key demographic layers to help focus only on the right households for you service. We then help plot a marketing campaign that gets your message in, and only in, the region most affected by the storm. We do not mail to zip codes or carrier routes. Our proprietary mapping programs only give us addresses that were in the storms path....
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Yard signs are great lead generators, but the key is to get a lot of them in the right places. Effectively marketing with yard signs requires consistent variety. This means spread out your yard signs in more than just one or two places, but be careful not to scatter them so much that they don’t register with your viewers. Check out these primary locations for your Yard Signs:
  • 1. On your current worksites: Make sure that they are highly visible from the road.
  • 2. Around The Corner: Make sure customers know you're in the area by placing your signs nearby.
  • 3. Near The Target Market: Determine your target market and canvass these areas.
  • 4. Near Competitors: Be bold and let their customers know what you have to offer. Don’t be surprised if your competition does the same.
  • 5. Large Events: Expose your business to a wide audience at large town events, fairs, concerts, sporting events, etc.
Make sure you have a great follow up system to really...
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