Direct mail is a highly targeted, widely accepted method for marketing your brand.
Direct mail is still a cost-effective, highly targetable medium that grabs your attention. Every business that serves a mass market audience in America is a multi-channel business, and paper is one of those channels.
Using direct mail as a stand-alone tactic is still effective, but integrating it into your overall marketing strategy allows you to:
- Build your social media network
- Increase traffic by encouraging customers to respond via the internet
- Offer a call to action that is reinforced by radio and TV advertising and other marketing efforts
Direct mail can help the marketer reduce churn via Loyalty Programs. Combining Loyalty Programs with Referral Programs improves customer retention generating additional revenue at a very low cost per acquisition.
Call us today, our representatives will help strategically align your direct mail strategy with your online marketing programs.
Click on the Contact Us link on this page for options to speak with a representative or receive more information online.